SellingTheSecondAmendment.comIt takes real imagination to market a e-mail list week after week without boring them. This is an e-mail I got from the NRA today.
I like it, I think anyone who lives on a single-family home can relate to this. See the deals a nrastore.com
Sometimes ads have too much copy, sometimes too little. What this ad is missing is a great headline and a call to action.
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What better way to sell a gun safe then to an emotional appeal? Rational approaches are better for unique products with unique features, but sometimes it’s good to show kids, family, and appeal to the sentimentality of your target.